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ROX was the clothing choice of an MTB generation through the 90\u2019s with teens patiently waiting for the next MBUK to see what the ROX advert was (or if you were very lucky a catalogue!) and then fill out the mail order form and sending it to a PO Box address. We all had our favourites and there were such good design choices that everyone could be different. I had two most cherished t-shirts but always wanted to get more. Mine were Rage With Your Machine and Max Air but I always remember going to races and seeing the selection of beanies, wallets and even record bags that other racers proudly showed off.<\/p>
<\/p>
ROX has been a brand I\u2019ve wanted to revisit soon after starting Bike Ninja but its been a tricky one to track down with all sorts of flags and warnings at every stage. Well, turns out all I needed to do was a little bit of extra detective work and get lucky messaging the owner (David) who I think its fair to say was a little surprised. After a quick chat about what we did here at Bike Ninja and our love for the brand David was keen to talk. So from there and the revelation that he still had all the original artwork!!! a plan was put into action, especially when David said it was the 30th year as the first ROX advert went into MBUK in Nov 1992, seems like it was all too good to be true!<\/p>
<\/p>
Its been a real nostalgic trip looking back through all the old artwork, partly due to this requiring dusting off an old Mac that hasn\u2019t been turned on for about 10 years that I had gathering dust in the roof storage and using software that I\u2019d forgotten even existed. You almost feel like you are looking at lost treasure when next to a file name it says \u201clast modified 29 years ago\u201d.<\/p>
<\/p>
With so many designs in the ROX catalogue we have decided not to overwhelm you but we hope it brings back some lovely memories and makes you smile as much as us.<\/p>"},"textColor":{"id":67796077,"value":"#{feature.text.color}"}}},{"id":3152767,"type":"button","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"text":{"id":67796078,"value":"View Range"},"href":{"id":67796079,"value":"\/collection\/all-products\/"},"borderRadius":{"id":67796080,"value":"#{feature.border.radius}"},"align":{"id":67796081,"value":"left"},"primaryColor":{"id":67796082,"value":"#{button.primary.color}"},"secondaryColor":{"id":67796083,"value":"#{feature.text.color}"},"primary":{"id":67796084,"value":"0"}}}],"properties":{"icon":{"id":65835378,"value":null},"title":{"id":65835379,"value":"Trending Now"},"backgroundColor":{"id":65835381,"value":"#{feature.background.color}"},"padding":{"id":65835385,"value":"6"},"fullWidth":{"id":65835386,"value":"0"},"fullBackgroundColor":{"id":65835387,"value":"#{feature.fullBackground.color}"},"published":{"id":65835388,"value":"1"},"conditions":{"id":65835389,"value":"[]"},"direction":{"id":67795982,"value":"column"},"textColor":{"id":67795983,"value":"#{feature.text.color}"},"buttonText":{"id":67795984,"value":"View Range"},"copy":{"id":67795985,"value":"
ROX was the clothing choice of an MTB generation through the 90\u2019s with teens patiently waiting for the next MBUK to see what the ROX advert was (or if you were very lucky a catalogue!) and then fill out the mail order form and sending it to a PO Box address. We all had our favourites and there were such good design choices that everyone could be different. I had two most cherished t-shirts but always wanted to get more. Mine were Rage With Your Machine and Max Air but I always remember going to races and seeing the selection of beanies, wallets and even record bags that other racers proudly showed off.<\/p>
<\/p>
ROX has been a brand I\u2019ve wanted to revisit soon after starting Bike Ninja but its been a tricky one to track down with all sorts of flags and warnings at every stage. Well, turns out all I needed to do was a little bit of extra detective work and get lucky messaging the owner (David) who I think its fair to say was a little surprised. After a quick chat about what we did here at Bike Ninja and our love for the brand David was keen to talk. So from there and the revelation that he still had all the original artwork!!! a plan was put into action, especially when David said it was the 30th year as the first ROX advert went into MBUK in Nov 1992, seems like it was all too good to be true!<\/p>
<\/p>
Its been a real nostalgic trip looking back through all the old artwork, partly due to this requiring dusting off an old Mac that hasn\u2019t been turned on for about 10 years that I had gathering dust in the roof storage and using software that I\u2019d forgotten even existed. You almost feel like you are looking at lost treasure when next to a file name it says \u201clast modified 29 years ago\u201d.<\/p>
<\/p>
With so many designs in the ROX catalogue we have decided not to overwhelm you but we hope it brings back some lovely memories and makes you smile as much as us.<\/p>"},"template":{"id":67795986,"value":"feature"}}},{"id":3083553,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":8,"items":[],"properties":{"padding":{"id":65835553,"value":"6"},"spacing":{"id":65835554,"value":"64px"},"font":{"id":65835555,"value":"#{newsletter.title.font}"},"title":{"id":65835556,"value":"Don't miss out."},"copy":{"id":65835557,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":65835558,"value":"0"},"backgroundColor":{"id":65835559,"value":"#0000"},"textColor":{"id":65835560,"value":"#{newsletter.text.color}"},"primaryActions":{"id":65835561,"value":"0"},"formBorderRadius":{"id":65835562,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":65835563,"value":"#{button.border.radius}"},"borderRadius":{"id":65835564,"value":"#{newsletter.border.radius}"},"mailingList":{"id":65835565,"value":44132},"template":{"id":65835566,"value":"newsletterSubscribe"},"fullWidth":{"id":65835567,"value":"1"},"fullBackgroundColor":{"id":65835568,"value":"#{newsletter.fullBackground.color}"},"published":{"id":65835569,"value":"1"},"conditions":{"id":65835570,"value":"[]"}}},{"id":3084792,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":67527956,"value":"